Use the horizontal lockup on light backgrounds with clear space around the mark.
Download SVGBrand kit
Our socialICE brand assets
Official logos, app icons, color tokens, and usage guidance for teams building with or writing about our marketing and sales platform.
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Logo assets
Primary logo lockup
Use the white logo on dark surfaces, photos, or blue brand panels.
Download SVGApp assets
App icon
Square icon for favicons, app stores, and social avatars.
Download PNGColor system
Brand palette
socialICE uses a focused blue system built for clarity, trust, and high-contrast product UI.
Main color
RGB: 31, 185, 131
HEX: #1fb983
Secondary color
RGB: 34, 203, 144
HEX: #22cb90
Ink
RGB: 17, 24, 39
HEX: #111827
Surface mist
RGB: 237, 249, 245
HEX: #edf9f5
Usage
Keep the brand consistent
A few simple rules so every mention of the brand feels polished and unmistakable.
Respect clear space
Keep at least the height of the icon mark as padding around the logo on all sides.
Do not alter the mark
Avoid stretching, recoloring, adding effects, or placing the logo on low-contrast backgrounds.
Use approved colors
Lead with the main color on white or mist surfaces. Use white logo treatments on dark or photo backgrounds.
Typography
Inter for product.
JetBrains Mono for labels.
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